terra—a smart composter paired with a sustainability app for those who care about the environment

【 overview】

Role: Product Designer

Duration: 3 weeks

Scope of Project: Worked alongside four founding members

Company: Terra

【 Project Summary】

I worked on designing a user friendly interface, which is especially important for social media apps, such as Droplet. I collected feedback mainly through social media and Test Flight analytics, along with conducting user interviews. After our first beta launch lost its momentum, we pivoted to “Anthem,” a music discovery app to help you build your new favorite playlist. It features a TikTok-style feed with personalized music recommendations — synced with your Spotify account. To create a more user friendly experience, we rebranded to “Juicebox” last year. I managed an ambassador program, partnering with social media influencers who would promote our product This program was a great outlet to get feedback as well.

【 the design process】

Conducting market research

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

brainstorming

Other potential solutions

Audio mural board (Pinterest, but for sounds) – great for brainstorming music vibes. This could bring teamwork to songwriting. Imagine if people collaborated on a shared mood board and wrote a whole song together. Or create a new “We are the world” album with hundreds of musicians around the world.

  • B2B Droplet: Portfolio managers who love staring at the Bloomberg Terminal don’t have to strain their eyes anymore -- they can just hear snippets of news feeds throughout the day. Maybe Droplet could be a system for communicating live bits of audio to the entire firm about a PM’s updated securities purchase.

  • Integrated in-chat sound GIFs: Many of our international friends have preferred using voice messaging features on WhatsApp and iMessage. To enhance these conversations, we want to suggest sound GIFs as a new way to communicate – similar to how we all use emojis.

  • ✢ realizing the problem

    Audio creators don’t have a platform to share. While there are ample platforms for short visual content, there were none for short audio content. We realized that there isn’t a collaborative space that drives spontaneous, creative short-form audio.

  • ✢ setting a goal

    Droplet, an audio social media app, where people can post and listen to 15, to 30-second sound bites.

    Think Twitter or TikTok—but sound only, with a water-themed UI. We wanted to make sound creation more accessible to all audiences, so we built sound effects and duets in-app.